New Norm Dinnerware
Norm Architects, which was founded by Jonas Bjerre-Poulsen and Kasper Rønn in 2008, is a multidisciplinary company that focuses on products that reflect the traditions and timelessness of Scandinavian designs — not only aesthetically, but also qualitatively.
I was lucky enough to encounter the New Norm Dinnerware series that consists of jars, plates, bowls, and many other affordable minimal utilities. They all hold the colors and cleanliness that reflect the Nordic cultures. If one argues against the counter-complexity of the designs, one is missing the point. The craftsmanship being put into these pleasantly familiar pieces calls for a combination of materials — glass, wood, metal, stone, ceramic — that is not entirely alien to the users, yet still gives off an elegance of modernity. Launched back in 2011, this series still remains relevance in this contemporary design era, because Norm loyally stayed with their creative philosophy.
In order to showcase these beautiful products, Norm collaborated with Cofoco in Copenhagen, resulting in Höst Restaurant. Like the New Norm Dinnerware themselves, Höst meshes the new and old Nordic traditions to inspire the upcoming generation, as well as call for an evaluation of time's intervention in the design industry.