Paintbox branding

New York-based, Finnish designer Lotta Nieminen has recently updated her website with a year's worth of projects, each of them refined and showcasing a mastery of subtlety, now a trademark of Lotta's style.

One of my favorites is the branding, art direction and website design for Paintbox, a modern manicure studio in New York offering classic manicures and a curated selection of nail art.

Making something look simple, effortless and beautiful is one of the trickiest aspects of creative endeavours, and usually the result of relentless study. I had the opportunity to witness Lotta present the making of this project during OFFF Barcelona 2014, and follow her initial struggles that ultimately culminated in a beautifully rounded, successful project – not surprising from a designer of her caliber.

Brand strategy by Figure NY and website development by NoFavorite.

Perfect Basics
Visionary Audio Eyewear
Artboard
Minimal Office Accessories
Nuori
Fight for Fresh Skincare
Live More with Less
Publisher of Creative Books