Roderick’s Analog Watch is a refined and light-weight timepiece. Currently existing as a concept design only, and not yet in production, this piece is conceived on the idea of simplifying the stereotypical form of the analogue watch as much as possible while retaining its functionality and ease of use. Purposely designed in a way that has a sense of transparency of form and a physical connectedness to the user, through wear there is a unique and differentiated formal quality. The hands of the watch are attached to the circumference thus enabling it (the face) to be hollow.
The way in which it opposes traditional formal expectations, the design takes the idea of its minimalist rhetoric to another level. Designed to be unisex and non-identifiable on a gender level is not a new approach, but in this case, creates an opportunity for a differing aesthetic based on its wearer; adding another level of identity. In a market where the analogue is in direct competition with the emerging wearables market, creates a sense of differentiated value is essential. This is a very clever nod.
Photography courtesy of Roderick/TokyoFlash.