Nuori

Walking in the endless aisles of skincare products hails a small yellow flare in the middle of it all, like a flag waving for attention in the ocean. The devious distraction is as tasteful as can be, as Danish-brand Nuori makes it statement in retail; freshness is the main draw both visually and for its product quality control.

The minimalist shell holds a cruel twist though, as the beautiful packaging is a mere bait and must be shattered — albeit gently — to reveal the pure white product within. The simple typography holds another small sign to differentiate itself on counters, a subtle but important diagonal line behind it; making for a subdued and chic branding effort from the brand to, once again, hold its own ground. The collection is entirely white in all elements; as every feature was taken care of to be visually light, as it should be.

The freshness concept is no empty promise, as every product is guaranteed a freshly blended mixture every 12 weeks. As expected, the product holds two labels: a ‘start using date’ and an ‘expiry date’. Unlike many minimalist products that confuse reduction with misinformation, Nuori’s attention to detail in visual design and instruction is inspiring.

Perfect Basics
Visionary Audio Eyewear
Artboard
Minimal Office Accessories
Nuori
Fight for Fresh Skincare
Live More with Less
Publisher of Creative Books