The Shirt Never Sleeps

Barcelona-based agency Oxigen is responsible for this exclusive packaging design as a special edition of the new FC Barcelona 2017/18 shirt by Nike. It was designed under the concept of The Shirt Never Sleeps—a brilliant and all-black combination of different tones on different materials resulting in a premium packaging. The agency explains:

Both the functional design of the pack and its choice at the level of finishes has been a scrupulous study for its correct sensorial harmonisation  Combining black Skin Curious collection paper, with a black glossy stamping, makes it unique to each piece by playing with black. In addition, it is a combination of black methacrylate plate that creates a set of lights and shadows by the typographic dye; refined details even on the silvery paper wrapped around the long-awaited shirt, a pasted double sided card that combines black and silver stamping is inside and a combination of subtle contrasts to surprise with elegance.

This is a design that deserves to be celebrated and one which exemplifies fine details to achieve good and effective design. It also reminds me of the popular quote by Charles Eames: The details are not the details. They make the design.

Create an Exceptional Website
Perfect Basics
Live More with Less
The Creators Network
Listing All Things Minimal
Webflow Created with Sketch.
No-Code Website Builder