Axes is a fantastic brand identity for a training centre located in the island of Mallorca, Spain. Its training sessions can be taken by distance thanks to methods of personal physical monitoring, with its primary purpose helping people reach their goal about feeling better with their Mind-Body.

With this premise, graphic designer Antonio Prado created a minimalist identity based on the equilibrium and harmony of shapes, as a system for the mind-body’s well-being.

All the elements are divided by an axis — Axes — in French, featuring symmetry to communicate balance and unite all the elements of the brand: the logo, pictograms and commercial materials. Two abstract illustrations further complement the brand communication, which are of course also symmetrical, and reflect and emphasise the concept of balance.

Intelligent and sensitive work, perfectly executed, to create a great brand with a lot of feeling.