Melbourne-based graphic design and communication studio Mildred & Duck have created a beautifully minimal new identity for B . H . Embroidery—a 20 year old family-run embroidery and customisation business—with the aim of reflecting their position at the forefront of progress and technology in its industry. The studio explains:
The resulting brand is timeless with a corporate sensibility, honouring the contemporary side of the business while remaining grounded in their history. In application, the identity becomes a contemporary take on the traditional customisation of garments using owner’s initials.
To achieve this feeling, the studio combined masterfully black letterpress and blind to reduce the identity to its abbreviated form. It was designed on black and white with occasional support on pale grey, and with a very special attention to each detail that perfectly reflects the client’s main values: high end quality and meticulous detailing.