Beige

The Japanese based firm Nendo completed this store interior in February. The store is called Beige, also based in Japan. Beige offers women simple and functional clothing made with indulgent fabrics. Nendo’s interior was inspired by the store’s philosophy towards clothing design.

Nendo places utility and materiality at the forefront of his design methodology. Beige features three main architectural elements: c-beam structural steel frames, white walls, and sheer curtains. The relationships between these elements adds a complexity to the design and allows the store to rearrange in countless combinations. The black and white undertones emphasize both the materials of the structure and of the clothing.

The store is reminiscent of a gallery, allowing each article of clothing to be displayed as a work of art. I love how the depth and sophistication of the clothing is mirrored in Nendo’s design.