Founded in 2008 by Ben Gorham, Byredo is a Stockholm based fragrance house, that features a wide range of products for men and women, including perfume, body care, home fragrances and accessories. With a distinct focus on craftsmanship and quality, it is particularly Byredo’s beautiful and understated packaging design that leaves a lasting impression on me.
The art direction, identity and packaging was conceived by Swedish designer Moses Voigt of Acne Art Department. The project included a customised identity typeface for labels — creating an image of heritage; characters based on modernist principles and the characteristics of 1900’s gothics. Modern yet timeless through its simple elegance.
From the simple typography to the minimalistic labelling, I’m certainly sold and will soon be picking out a cologne to sample.