Calvin Klein fall campaign 2010

With their Fall 2010 line, Calvin Klein has appeared once again on our minimalist radar, thanks to CK’s creative director Francisco Costa.

In their ad campaign, Calvin Klein introduces Dutch supermodel Lara Stone as their new face. In a recent interview with WWD, Costa explains why:

I conceived my fall 2010 collection with a self-aware and assured woman in mind. For me, Lara was the perfect choice [..] because she is a woman who epitomizes confidence and sensuality.

I couldn’t agree more: nothing says sexy like confidence paired with minimalism.

Photography by Mert & Marcus.