CO-OP at Barneys

Featuring the newly unveiled CO-OP at Barneys, New York designed by the always surprising creative force Yabu Pushelberg. The concept behind Boy Meets Girl Barneys CO-OP is driven by merging the men’s and women’s sections and introducing a brand new cafe Genes@CO-OP into the space.

By looking at the streamlined, modern and almost gallery-like design, equipped with the feature of individual iPad stations promoting more convenient item finding, I am excited about the opportunities that lay within the future of retail design. The fluidity of the space allows for easy body progression within the store and is directed on sales increase. The seamless strip lighting above the interactive stations creates pretty fantastic ambiance and from designer’s perspective it will be interesting to watch the user’s direct experience with the space and incorporated technology.

It is no secret I am a big fan of Yabu Pushelberg’s work and projects such as CO-OP (also nominated for the 2012 Restaurant and Bar Design Awards) confirm that smart, functional and well-edited design can go a long way.