This beautiful example of minimalist graphic design has been created by Sydney based Zé Studio for the start-up technology company Connected Apps. The project included identity concept and development, as well as an icon set and animated monogram for use within the company’s app framework.
In defining the identity for Connected Apps, we avoided obvious connections from point A—B. In our strategic research, we came across a formula known as Dijkstra’s Algorithm which finds the shortest connecting path using a series of placed nodes (commonly used to find the shortest path for navigation maps). This formed the basis of the visual identity.
I really like the subtlety of this approach. Instead of illustrating the concept, designers stimulated our imagination by the clever use of the dotted grid. The nodes do not visually appear to connect until the monogram animates from a start to end point in the shortest path — a way in which Connected Apps aim to reach their clients’ audiences.