This concept store and atelier for fashion designer Hila Gaon was designed by Karina Tollman and Philipp Thomanek of Israeli studio k1p3 in Tel Aviv.
The gallery-like space features 9 dresses from the current collection, hung in prominent display upon store mannequins (which were custom-made by the architects, based on traditional seamstress dolls). The complete collection, for its part, is stored in a translucent and lit closet along the length of one wall, and the main space is completed by a large dressing room and fitting area that are provided for the bride and her entourage.
I appreciate this design for its lack of fuss concerning the dresses. Dress-shopping can often become a stressful activity and it’s a good thing to have a clear and minimalist space to cancel out distractions and to aid in this choice!
Photography by Ardon Barhama.