Honest By is a fashion company conceived and curated by Belgian designer Bruno Pieters with experiences at Martin Margiela, Thimister and Christian Lacroix under his belt. The philosophy behind it is rooted in its transparency behind the operating methods and manufacturing processes of a fashion design company from conception to production. All the information is presented right down to the cost of making the ‘care’ and ‘made in’ labels.
Every part of the collaboration process is transparent including the store mark up calculations. In communicating all information regarding a garments production process; Honest by wants to shed light on the questions: where is it made and by whom. Bruno Pieters believes that fashion is a celebration of beauty and that the story behind that celebration can be equally beautiful.
Yet it is the clean aesthetic and sharp tailoring that first caught my eye in Pieters’ 2012 collection where the minimalist silhouettes allow the details of the designs to be somewhat androgynous. I really like how the structured forms are juxtaposed by its versatile way of wear and comfortable materials. The responsibly sourced, supplied and produced philosophy is the icing on the cake.