German advertising agency Jung von Matt have created this refreshingly imaginative print campaign to advertise Lego. These charming and minimalist printed ads, although perhaps not entirely original, are interpretations of a selection of widely known cartoon characters, created using blocks of Lego. Refreshing because of its minimalism, which is seldom found with Lego pieces these days, and its appeal because Lego can be enjoyed as a child and as an adult.
Clever, engaging and fun. I’ll refrain from spoiling that fun though. Do you know who is who? I’m sure you do.