Plastic white bottles, black typography and black minimalist graphics that explain the use of each product in a simplified but clear and effective way. These are the main characteristics of this excellent work for a high market status, with costumers characterised by being upper class, design conscious and eco-friendly. The studio explains the work to us:
We were asked to design for a laundering collection of high end, especially scented, natural products. We aimed for a black and white, fine design approach, placing emphasis on the use of lines. Each product (classic and baby fabric conditioners, delicate wash and wool-cashmere shampoo), is differentiated by the delicate shapes on its packaging. Encapsulating the company logo these shapes become its elegant extension -transformation so that customers can immediately identify both use and value.