Lacoste S/S14

Although Fashion Month had run its course through London and to Milan, there’s one collection that still pulls me back to New York: Lacoste. People often disregard its capability, or should I say Felipe Oliveira Baptista‘s capability, in terms of design aesthetics due to the lodged image of the brand’s  well-known polo shirts. But it is the understated collections that hold so much of Lacoste’s spirit.

Spring Summer 2014 is like a ballad to its preceding Fall Winter 2013. Structures were broken down into flows with crisp contours covering hem lines in the first few looks. Those lines then widen as the collection progresses, becoming strips of sheer that reveals the skin underneath. Eventually, at the end of the collection, the garments become completely translucent. By engulfing the whole body and showing it to the audience, in a way, it’s showing the most important element of sportswear: the body.

Needless to say, Lacoste Spring Summer 2014 is one of my favorite collections so far. It’s poised, simple, clean, and wearable. And by that, it’s asking the consumers to re-evaluate the brand for its designs, and not its popular image.

Photos Courtesy of Style.com