Korefe’s concept and design for The Deli Garage: L’eaundry is subtly bold concurrently. The luxury brand introduced the new range of luxury detergents that resonate scents of high-end boutique perfume houses. The notion to treat your second skin like your first is the crux of the line. The graphic design and packaging is a nod to this.
Korefe is a multidisciplinary design firm based in Hamburg, Germany. Their body of work and expertise extends to areas of advertising, books, corporate design, corporate publishing, interior design, brand innovation and assistance with product development.
L’eaundry is a beautifully considered product whose brand is reinforced by the integrated, and obvious, design integration. Available in both Figue pour Femme and Olibanum pour home, all of a sudden the arduous task of laundry doesn’t seem, or smell, so bad.
Photography courtesy of Korefe.