London 2012 concept posters

In his review of 2009, Michael Johnson revisited these London 2012 Olympic Games concept posters by Alan Clarke.

Although the official London 2012 identity, created by Wolff Olins, caused a huge stir on its release (no doubt the desired effect), opinions of the concept are very much polarised; and ever since the unveiling in 2007 there have been notable attempts to offer something more akin to Olt Aicher’s meisterwerk.

Clarke’s idea, linking particular Olympic events with nearby tube stations, was enough to scoop ‘best in show’ at last year’s D&AD new blood exhibition.

What with the impending ubiquity of the official branding, plastered on everything from cereal boxes to Adidas merchandise, these concepts are a tantalising insight into what could have been.