Margaret Howell Invites

British fashion designer Margaret Howell has worked successfully in both men’s and women’s wear for nearly four decades, with a reputation for her take on fashion staples such as the shirt, lace-up shoe, duffle coat and trench coat, creating timeless, androgynous garments that marry traditional styles with modern appeal.

In nearly a decade-long collaboration, London-based designers StudioSmall have been developing the brand’s strategy, branding and art direction, creating show invites and exhibition ephemera that reflect Howell’s minimalist ethos in both print and digital. I’m particularly interested in the use of texture and the play on the physical prints’ materiality, through the use of texture, embossing and laser-cutting, beautifully used to represent each collection’s characteristics.