Together with Essen International, we managed to create a modern packaging concept that enhances the feeling of the product. Great standout and a fantastic vision of modern design.
These word were said by Mathias Dahlgren; one of the most famous chefs in Sweden, explaining the collaboration between himself, Grand Hôtel Stockholm and retailer Dafra, with the branding studio Essen International, to design a modern set of kitchen appliances under the new brand of Mathias Dahlgren Edition.
The result could not be more clean and practical, showing only the essential information at point of purchase, size, and the cooking itself. Beautifully executed work that also accurately reflects Mathias’ culinary vision and creativity through a timeless design. Minimalism at its best.