Matthew Ames is an American fashion designer, graduated from the School of the Art Institute of Chicago. With a minimal aesthetic much comparable to Christophe Lemaire, Ames started his own brand in 2005 in New York.
In 2011, the designer took a break for a tutorship at the Savannah College of Art and Design. For Spring 2013, Matthew Ames came back to the fashion scene with a collaboration with Weekday simply called Prairie.
Prairie is a loose-silhouetted collection whose garments show off a certain ease both to the mind and to the eyes. What’s exciting about the collection is the excess use of denim, a fabric of casualty. Nevertheless, different shades of blue denim embrace every stitch – presented through square pockets, mandarin collars, deep slits, and asymmetrical cuts – giving an elegance to the collaboration.
It’s about focusing on what is integral to the design. It’s something quiet, but powerful.
Photos Courtesy of Weekday.