Minimalism & Co‘s beautifully considered Parcels collection is the ultimate in gift candy. Expertly curated from a self-professed Minimalist herself, Aja Nicole Edmond brings together a very fine assortment. Established as either a membership, or a one-off purchase, the nub of said Parcels is a calculated package of goodies that are both minimal in aesthetic, brand and the best curated blend of industry offerings. Currently offering categories in Travel, Grooming, Style and Home, each Parcel can be a self or unto someone-worth-gifting. And the best part, all the hard work of sourcing, research and industry know-how are taken care of. An enticing offer.
Purveyors of good design, Minimalism & Co is based in the US and offers fellow minimalist enthusiasts a new way to discover and support emerging brands and designers of exceptional quality and craftsmanship. It’s a brand built on a veritable foundation of taste, rebelling against the kitsch and a minimalist’s nightmare, clutter. There is incredible value to be had in adding only essentials through a lens that very expertly knows what lies at the heart of a minimalist’s desire; and only that. Appropriated for men and women, Parcels is your new friend; a well-dressed, perfectly scented and groomed friend. And we all know the world could do with a few more of those. Hats off Minimalism & Co.
Styling and Photography by Benjamin Holtrop.