Founded by Mike Tosetto, Never Sit Still is a motion design company based in Sydney, for whom the creative studio Christopher Doyle & Co. — also based in Sydney — has designed an exceptional identity and branding work.
Contagious energy and a restless desire to constantly progress in both craft and knowledge were the foundations that informed the company name and verbal identity. Based around these traits we developed a flexible, animated word mark that is in constant motion, inviting the viewer’s eye to move around each execution to construct the identity.
A brand that perfectly reflects what the company is and stands for, in every instance that it has been applied: stationery, posters, site design and development. Excellent.