A simple yet elegant infographics project titled oceaniaeuropeamericasafricaasia by advertising creative Gustavo Sousa embodies more than just the intention of spreading awareness on global issues. It challenges our own knowledge of current affairs and assumptions of design and colors. Using the Olympic symbol of the 5 colored circles aptly in time with the 2012 summer games in London, Gustavo chose to depict current social concerns in a short video while categorizing a color in relation to each of the continents. As he mentioned in an interview:
The rings represent healthy competition and union, but we know the world isn’t perfect. Maybe understanding the differences is the first step to try to make things more equal.
What was most interesting about the project in addition to its minimalist style of presentation was that there was deliberately no graphics key given to which color represented which continent, which I saw as a test of the viewer’s own personal knowledge of the issues pertaining to each continent and was surprised by which ones I guessed right or wrong. Even though there has been some criticism about the accuracy of the statistics, the actual scale of the circles as it changes with each issue does not remove any emphasis of what the project was meant to represent.