Pedrali, an Italian multi-disciplinary design firm established in 1963, has recently launched their newest furniture collection that showcases their collaborative ethics with innovative thinkers. With a series of wooden and upholstered products, the functionality gives rise to designs that are both fun and simple.
With notable seating items such as “Snow Junior” by Odo Fioravanti; “Log” by Manuela Busetti, Andrea Garuti, and Matteo Redaelli; “Tivoli” by Cazzaniga, Mandelli, and Pagliarulo; and “Zippo” by Pedrali R&D; they apparently show the way of integrating technology into craft, quality, and materiality. “Parenthesis” by Claudio Dondoli and Marco Pocci consists of three different coffee tables with quirky shapes and a tongue-in-cheek set of round brackets. “Flag” By Pio and Tito Toso is a variety of coat hangers that are both sleek and unconventional. All of the objects mentioned above combined to be a colorfully minimal collection and adds a punch of personality to one’s home, while still maintain an exuding elegance.
Minimalism doesn’t mean simply black and white, but it means functionality over aesthetic; this 2014 furniture set of Pedrali proved that effectively. And the way these products are displayed is just a cherry on top to this wonderfully curated showcase.