It is not easy to romanticize veneer, but Netherlands based studio Oato succeeded by designing this minimalist coat stand, aptly called Peel. Created in collaboration with woodworking company Kuperus & Gardenier, the peace makes the best of the material – Finnish birch plywood. Here is how the designers describe their approach:
We call our way of design a search for ‘the poetic side of industrial design’. Our goal is to reshape the everyday objects that surround us, by balancing emotion and industry.
The Peel coat stand is definitely a harmonious equilibrium between aesthetics and utility.
Inspired by the way veneer is created (carving thin strips of wood from a log) we returned the strips to a stem, from which small parts seemed to be peeled to create the coat hooks.
I love the fact that the function here arises from the quality of the wood, and because of that, it looks spontaneous and, yes, very poetic.