Uniqlo +J

Minimalism in consumer goods is here. Jil Sander fans line up for the near sold-out Uniqlo +J. If you were ever looking for Apple-esque for fashion, then this is it. Your one stop shop for clean and sharp staple items for your closet.

The quote from the +J website says it all:

Luxury will be simplicity. Purity in design, beauty and comfort for all. Quality for the people. Basics are the common language. The future is here: +J.

Not just a marketing gimmick, Jil Sander is here to stay, indefinitely. Plans includes bags as well as footwear for the coming seasons. The Japanese brand Uniqlo is definitely up to something.

This is a good season for minimalists.

Photography by David Sims.