Compounded by a multinational team based in Munich and Kyiv, PTAHA is a young brand of modern furniture for home and office, designed and produced in Europe. The identity design was created by graphic designer and art director Roman Vynogradnyi.
Inspiration was taken from Scandinavian aesthetics of minimalism and nature. The main idea of the brand was focused on the natural elements like hard metals, bronze, solid wood, stone and was united in this brand—its colours, form and other design elements.
For the logo, the main element is a stylised bird which elegantly symbolises the brand’s name and beautifully reflects the minimalist aesthetics of PTAHA’s furniture designs.