With his RTW Collection #11 Rad Hourani artfully underlines his signature style of architectural and pure looks. Besides his honored haute couture line, the Paris based designer with roots in Jordan and Canada now fields a strong additional oeuvre: his own scent Ascent, his RTW line — by the name of RAD by Rad Hourani — and a parisian gallery. While he constantly experiments and broadens his approach towards the arts and fashion through his endeavors, the ready to wear line seems to be the foundation of his unisex signature style.
I’m attached to the notion of purity. And by choosing simple, stark lines, I strive to blur gender boundaries… My pieces are timeless and free of gender differentiation. — Sixth Finger Interview
It is remarkable how Rad Hourani manages to persistently iterate a design language that stands out by its radical confinement in shape and color. The effect of this work will never stop awing me. His designs will never get old.