The Row AW14

Longing to bring some of the tradition and attitude of Saville Row back to New York, Ashley and Mary-Kate Olsen named their Fashion Brand THE ROW. Under this simple name they create relaxed and timeless collections with a love for minimalistic silhouettes. Their style very much emphasizes the choice of fine fabrics and carefully constructed fits.

Our core business are those pieces that you really want to have accessible to you but you don’t really want to worry about, like a great white button-down. (On Interview)

The AW 14 collection is the most minimalist one so far. And as Maria Van Nguyen perfectly stated, it is the best example that a minimalistic approach does not necessarily need to result in crisp and sharp looks, but can be turned into soft and warm designs as well. It’s all about the silhouette and the perfect fit to keep the balance.

Images courtesy of style.com