Exclusivity has always been a clever marketing scheme for designs, especially for the fashion industry. Continuing with the ongoing collaboration between British fashion brand COS and Serpentine Galleries in London, the minimal Serpentine Bag, inspired by the 2015 pavilion, has marked the supportive attitude of two creative fields.
If one knows of the 2015 Serpentine Pavilion, one can see the total contrast between it and its inspired product. While the installation contains a diverse degree of opacity and a prism field of colors, the bag is made of an opaque off-white canvas with grey leather straps. Many spectators have voiced the contrast as a misopportunity to carry out the pavilion’s essence. However, I would argue that the bag acts an absorption of the maximalism in the bigger structure to be represented in a minimalistic manner. With its top folded down and secured with a simple buckle, the fold almost mimics the complex connections. Meanwhile, its boxy shape exudes an architectural feeling.
The bag is now available online and in several COS stores within London for a limited time. Serpentine Trust will receive all the proceeds from sales in order to support its annual commission given to an architect. Minimal and beautifully constructed, the Serpentine Bag not only channels the pavilion itself, but also youthful Londoners. Here is to even more articulated designs in the future for COS and Serpentine Galleries.