Tangent GC

Swedish label Tangent Garment Care stands for cleanliness with a conscience. Organic, biologically degradable, free of synthetic additives, deep cleaning and mild, their products treat your clothes (even the most sensitive natural fabrics such as silk and wool) with the attention and care that they deserve.

Aside being great products, the branding is something rather special too. Simple, pure design by Swedish independent brand agency, Essen International. Tangent GC’s branding was developed by Essen’s Creative Director, Carl Johan Näs, who has also designed their new plastic series, which is due for release in October of this year. From the clean, descriptive labelling, to the beautiful, fitting typography, every one of Tangent GC’s products impress.