Rad Hourani’s latest Unisex Ready to Wear collection captures and entices a sense of curiosity and yet embodies pragmatism. The pieces are a curation of beautiful craftsmanship and are born through an avocation of non-conformity, as the essence of individualism. Hourani himself sees modernity as an odyssey free of rules, gender, age, seasons, boundaries and conditions. This collection is incredibly befitting.
Born in Jordan, Hourani himself wears a plethora of hats; designer, photographer, filmmaker, and artist. His work is an attentive study of the human body that celebrates neutrality as a defining human trait. This RTW Collection, and his overall ethos is grounded on this principle. The resulting forms and silhouettes are bold, minimal and timeless. There is an obvious effort to allow the wearer to a freer way to live and through his mindset and that of his label, his passion is obvious.
He doesn’t name his collections, he numbers them, so as to attest to not following trends. The palette, the shapes, the fit and the movement of his pieces are incredibly transcendent and of-any-time. I like this.
Photography courtesy of the exquisite Rad Hourani.