WWF Posters

This creative public service campaign was designed by Caroline Brickell of Ogilvy & Mather Gurgaon ad agency for WWF India. The series, titled Animal Trees, consists of three works featuring rounded silhouettes of threes placed to form a panda, bear, and hippo. By making trees look like endangered animals, the advertising makes the point that wildlife and the environment are interconnected.

I love the optic illusion the posters create, making our eye to see the animals first and notice the trees only after reading the tagline. What a beautiful and provocative way to conway the message.  The campaign received the Design Gold Pencil award in the Public Service / Posters category at The One Show.