California based Brad and Jenna Holdgrafer have always appreciated owning less. The idea of buying one high quality product over many average ones, lead to the couple creating Yes — an online store selling beautiful, thoughtful and well-designed lifestyle accessories. Furthermore, their store has a strong minimalist aesthetic, featuring many products I would personally love to have in my home. Whether that is the Drip Kettle by Hario, the Cast Iron Tea Candle Holder by Naft, or the Cork Boat by Materia.
With a concise collection of everyday items, superbly selected, Yes have successfully created a shopping experience that encourages you to buy less, but when you have to buy, buy better. Not just minimal design, a minimal way of living.