Minimalissimo


We are now halfway through winter in the Northern Hemisphere and one needs quality apparel to face the elements. The Styrman is a waterproof topcoat by San Francisco based Mission Workshop. Their aim is to help you cover the most ground possible. The Styrman, made in Vancouver, British Columbia, is their take on the classic topcoat improved with all the advantages of modern technical outerwear. The jacket is constructed of c_change fabric developed by Schoeller from Switzerland. This membrane reacts to different prevailing conditions. It does not only take temperature into account but also humidity and body moisture. The waterproof-breathable membrane, with taped seams, gives full protection against rain, wind and snow. The storm hood is removable if you prefer. The wool exterior of this smart jacket gives a tailored appearance. The Styrman is available in charcoal or grey. A great jacket for daily commute and outdoor use!


When great creativity is followed by perfect technical work, the result can be something as astonishing as this campaign for the Dutch company Friesland Campina Kievit — promotion of their powdered milk creamers. The fully integrated marketing campaign was created by Norvell Jefferson agency, where the Belgian photographer Jeffrey Vanhoutte developed a lovely photo shoot, capturing the acrobatic dancer Noi Pakon moving with fine particles of powdered milk. Without doubt, a remarkable and complicated collaboration that investigates many of aspects such as motion, still and light, to create a plain and pure result. You can also the watch the fantastic making-of video.


Casa Balint is an elegant white home located adjacent to a golf course outside of Valencia, Spain. Designed by Fran Silvestre Arquitectos, this unique home is formed of one sweeping elliptical motion. This form extrudes and intrudes at key moments to create space for rooms and windows. The arched roof, cantilevered at certain points, is supported by four concrete posts. The roof dictates where shadows hit the home, providing light and shade where needed. This shape serves practical functions in addition to its aesthetic value. The elliptical allowed the structure to take up minimal space on the site, minimizing the disturbance of the surrounding landscape. The interior features three floors. On the ground floor, the kitchen and living spaces have large windows that look out on to the garden. The bedrooms are located in the more private spaces upstairs, while an underground area provides additional living and patio space. In the backyard, a curved pool mimics the shape of the house. Casa Balint embodies the notion of architecture as an art form. This home is so much more than a functional living space; it is a true work of art.


Simon Legald’s Pocket for Normann Copenhagen adds a niche, literally, to any space. Made from Polypropylene, available in six colours, these pockets add an element of storage that goes beyond the traditional. Purposely designed to not add any unnecessary details, these are Scandinavian chic. There is an over emphasis on the function, with a streamlined and uncluttered aesthetic. Designed to be dishwasher safe, the mounting bracket is completely hidden once the Pocket organiser has been mounted. At Normann Copenhagen, they love to challenge the design rules and find traditional materials put into untraditional use. The Pocket is no exception; it is a celebration of these values. Photography courtesy of Normann Copenhagen.


It’s time to put music back into our daily lives, simply and beautifully. Audio accessories brand, Aether, have designed a music player that thinks. Cone is a wireless speaker with voice recognition technology that takes your requests and learns your tastes. It understands artists, albums and songs, so when you know exactly what you want to hear, just ask. Cone’s design carefully considers the human hand. Its dial is easy to turn in one palm, and when you change the song or genre you will feel it fall into place with a soft, magnetic snap. With eight hours of battery life, Cone is engineered to deliver impressively rich, detailed audio through a 3” woofer and 20-watt amplifier. As you may also expect, Cone supports AirPlay and Bluetooth connectivity. Beyond its impressive technical attributes, Cone has a wonderful aesthetic that features a smooth, minimalist design and is available in two colours: black & copper, and white & silver.


South African born fashion designer Alex Koutny already looked back on an extensive career in consulting and working for international luxury brands before he created his namesake label in New York. However, it wasn’t just good experiences that led to this decision. His goal today is to establish a retreat from overly designed and needlessly decorated garments. In addition, he wants his work to be more hands-on, from beginning to end, from creation to production. This results in a back to basics attitude, precisely rendered in beautiful silk pieces, carefully layered and constructed to look flowing but sharp at the same time. The only embellishment is separate jewelry, made of sterling silver in graphic shapes, which subtly shifts the collection in to a rougher, colder direction. As the designer himself claims: Not too much, not too little. It’s a finely tuned sense. — Interview magazine


The resurgence of print as an ideal platform to showcase content is fascinating, especially when you consider that it never went away completely; but simply battled for the public’s attention against electronic publishing and websites. Around the world it is evident there is a continuous process of customized, one of a kind design, designed for print media; especially magazines and books. Emerging from an homonymous exhibition, sponsored by Bauhaus University of Weimar, is the first edition of Forms of Formalism. Tailor-made by a small team of six contributors including graphic designer Michael Paul Romstöck and photographer Louis De Belle, the volume explores many facets of formalism and how it can be applied and discussed alongside visual art, literature, music, mathematics and philosophy. The parallels between old-school minimalism, negating figurative qualities and enhancing simplicity; and formalism with its emphasis on form over content; the visual identity for this book is quite relevant and appropriate. The cover is a bold opening statement with its white background and clean cut title. Inside the book is divided interestingly, the first half focuses on photography on glossy paper, while the second half holds essays printed on matt paper. The attention to the experience of the...


Moving Mountains is an interdisciplinary studio founded by Syrette Lew, who was born and raised in Hawaii. With a sustainable solution of producing and realizing her designs within the United States, she focuses on making utilitarian objects through whimsical simplicity. Confetti Credenza is one of the children from that playful minimalism that the designer explores in her work. Standing on four thin legs made of blackened steel, the credenza has a clean contour with an opaque color of maple wood. Its illusion / reality of a mass relying on such thin supports is a wonderful work of balancing. The symmetrical design is then broken by the randomized confetti pattern that subtly adds a quirk to the product. Thoughtfully, the thin steel lines complements the black segments of confetti, or vice versa. Lew’s design of the credenza speaks about the many sides of minimalism. On one hand, there is the familiar sleek look with clean executions. On the other, a whole horizon of possible interpretations. Photography courtesy of Moving Mountains with Ceramic Sculptures by Keiko Narahashi.


Located in Savion, an exclusive residential area of Tel Aviv, is The Corten House, designed by the architectural studio Pitsou Kedem. In this beautiful house the concrete alternates with Cor-Ten and plays with open and closed spaces, with lights and shadows through a design made of contrasts wisely balanced. Outside, the concrete is predominant and the robust walls seem to emerge to protect the airy internal areas shaped by the textures of Cor-Ten capable of filtering the external light on the wide openings. Two floors of regular lines where the use of brown woods is dominant and gives warmth to the interior. On the ground floor, the living rooms are bright and spacious, while on the second floor one can admire the bedrooms, walk-in closet and bathroom. The double height is dominated by a long internal balcony at the upper floor. On the ground floor there is no continuity between the living area and the courtyards that lead to the garden dotted with well-positioned plants and, considering the hot weather of this area, with a rectangular swimming pool perfectly aligned to the building. Natural light and wide spaces are the elements of a design that invites one to experience the...


One of the newest pieces from minimalist favorite Norm Architects is the Snaregade Table. The design is available in two forms: rectangular and round. Both variants feature a smooth, dark surface and intersecting supports. The table legs bring unique styling to the piece without sacrificing functionality. Each support is placed at just the right height and angle to maximize space for legs and chairs. The tables’ versatile aesthetic and practical design make them perfect for dining or as a workspace. A Snaregade table can easily be the focal point of a space, or it can delicately blend with its surroundings. I love when I come across a design that is truly an example of form follows function. The role of a table warrants certain operational elements. Yet it is the way these elements come together that defines a stand-out and timeless design.


Merryn Kelly has leaped out on her own to create fashion child, Third Form. The collection is one of overt sophistication, minimalism and once that embraces fresh cuts and understated tailoring. The nuances in detailing and designed accessories are a nice touch. The palette is one of crisp and bold definition; one that is strictly monochromatic. There is an obvious intentionality with the versatility of the pieces with a focus on fit, form and functionality. Heralding from Sydney, Kelly’s portfolio consists of working alongside some of Australia’s fashion finest. Labels such as Zimmerman and Lee Jeans have been the foundations from which her label grew. Her dedication to her brand is strengthened through her blog, Zine, which draws on her inspiration and musings. There seems to be a perfect balance between street style and femininity, which is beautifully curated. Photography courtesy of Jake Terrey.


Swiss studio Mizko Design are the creators of this elegant and simple decorative home accessory — a maple wood bird called Woodput. Natural and clean, strong and unagitated, it is produced in small series by a local sheltered workshop in Aurau, Switzerland. The designers explain: The aim was to create a decorative object from a piece of wood with as few oscillated slices as possible. We wanted to experiment with how much you can reduce the shape so that the object is still identifiable as a bird. Woodput is meant to be an object, that tries to convince with its simplicity. Mizko Design was founded in 2012 by Sarah Hügin and Benedikt Löwenstein, two industrial designers, who’s collaborative efforts have seen them awarded a Red Dot Award in product design.