5 concepts for the Melbourne Minimalism Festival

Minimalissimo reader Stijn tipped us about the work that designer Jess McGeachin did for the Melbourne Minimalism Festival 2009. A festival on minimalism! Yay!

After some digging, I learned that the MMF was actually an imaginary festival, part of a university project for RMIT students in Melbourne. Their assignment: to create the festival's visual identity.

I stumbled upon some amazing concepts, made by those students. I've compiled them here for your enjoyment.

Cornelius Smith

Cornelius Smith created a logotype and a series of spread for the festival's catalogue.

[caption id="attachment_5603" align="aligncenter" width="400" caption="Smith's logotype for the festival "][/caption]

[caption id="attachment_5598" align="aligncenter" width="500" caption="A spread from the festival's catalogue. This piece references the work of Frank Stella."] Spread from the catalogue [/caption]

[caption id="attachment_5597" align="aligncenter" width="500" caption="A second spread for the festival's catalogue. This piece references the work of Dan Flavin."] A spread from the 2009 melbourne minimalism catalogue. This piece references the work of Dan Flavin. [/caption]

Jess McGeachin

Melbourne based graphic designer Jess McGeachin also created a logotype, and two different promotional items.

Every application of the logo was hand screen-printed in white to compliment the minimalist design. The only other color used in the project was a bold red paper stock.

[caption id="attachment_5592" align="aligncenter" width="400" caption="What a great give-away: an all-white Rubik's Cube "][/caption]

[caption id="attachment_5591" align="aligncenter" width="400" caption="Tissue paper, screen-printed with the logo, was used to wrap up a second item... can you guess?"][/caption]

[caption id="attachment_5590" align="aligncenter" width="400" caption="Unwrapping presents you with... minimalist underwear!"][/caption]

Sam Ziino

Let's not forget the work of our very own Samantha Ziino, who joined Minimalissimo's blogging team since the beginning of 2010.

She also designed a visual identity, and used it for a booklet.

[caption id="attachment_5612" align="aligncenter" width="670" caption="Sam's logo for the festival. Very conceptual compared to the rest"][/caption]

[caption id="attachment_5610" align="aligncenter" width="670" caption="Cover of the booklet that Sam designed, featuring her minimalist identity"][/caption]

[caption id="attachment_5611" align="aligncenter" width="670" caption="The booklet had spreads in 3 colours: black, white, and a brownish tint."][/caption]

Vita Mak

The last set comes from Vita Mak. Vita was born in 1986 in Hong Kong, but went to collega at RMIT in Melbourne.

Vita created a visual identity and translated it to a poster, a set of flyers and a t-shirt.

[caption id="attachment_5624" align="aligncenter" width="495" caption="Poster"][/caption]

[caption id="attachment_5623" align="aligncenter" width="495" caption="This t-shirt would've made the festival's staff easy to identify... and would probably sell nicely as well."] T-shirt [/caption]

[caption id="attachment_5622" align="aligncenter" width="495" caption="The flyers follow Vita's three-color visual concept"] Flyers [/caption]

Linnéa Ekström

And last but not least, Linnéa Ekström went for black in her visual identity, and made a poster and some promotional items.

[caption id="attachment_5671" align="aligncenter" width="414" caption="Ekström's logo uses a minimalist typeface"] Ekstrom's logo uses a minimalist typeface [/caption]

[caption id="attachment_5672" align="aligncenter" width="394" caption="This black-on-black poster will sure stand out"][/caption]

[caption id="attachment_5670" align="aligncenter" width="426" caption="With this set of black pens and black paper, Ekström is taking her concept to the max."][/caption]