London 2012 concept posters
![](https://minimalissimo.com/media/pages/articles/2/london-2012-concept-posters/2d5905ff57-1707244598/alan-clarke-london-2012-concept-posters-cycling-600x-q60.jpg)
So Mathematics is minimalist—a method to reduce the complexity of terms. When it comes to process, Engineering has the cool factor; it starts with the acronym KISS (keep it simple, stupid). Craig Damrauer is on a mission to combine art, science and math with unambiguous formulas.
New Math posters by artist and writer, Craig Damrauer, feature equations that describe thoughts and feelings through cause-and-effect relations. The fuzzy logic and emotions merge to create rationalism and positivism through reductivism—enjoyably saucy.
Add a little bit of common-sense here, some creativity there and voilà! A formula for unobtrusive design: Design = ease + context + reductivism.
A printed visual exploration of built environments within the spectrum of minimalism in 232 pages