Minimalissimo

Modular lunch tray

industrial design

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London based creative Josiah Jones created a compartmentalised tray in order to create the perfect formation for any given meal. The tray has 20 individual magnetised compartments that can be mixed and matched together.

Jones initiated this project during his graduation year at Chelsea College of Art & Design. He wanted to investigate the idea that food fuels creativity; including what you eat, where you eat it and how you eat it. Creative professionals were invited for a social 'work' lunch and they could choose their ideal lunchtime meals. Lunch in exchange for their time, ideas and advice. Initiate relationships within the design industry.

I really like the way you can play with the compartments and section off the different foods. The execution is also very impressive — geometric shaped nylon components and subtle integrated tiny magnets to connect the components with each other.

I hope this tray will be taken into production, as I would be very interested in purchasing one.

In the shop