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Evian Packaging by Paul Smith
Created by British industrial designer Benjamin Hubert of experience design agency Layer, Basket is an aesthetic and functional storage product that can be used to stack magazines, cushions, or other items, and is incredibly easy to move with its handle. Designed for Fritz Hansen, Benjamin Hubert explains his work:
Our quest with Fritz Hansen is to find functionally smart products that feel authentically connected to the company’s DNA. Basket is a balance of classic materiality, soft feminine forms and useful functionality—the hallmarks of the iconic Danish brand.Remarkable is the fact that two of the company's historic timber technologies are combined. The handle is made from solid steam-bent timber, meanwhile the basket is crafted from pressed laminated timber.
Basket is available in natural oak, natural walnut, and stained oak, and some little details are what make this a fantastic minimalist product, such as the handle that extends through the basket to create feet to stabilise it, or the asymmetric pebble form. Beautiful work.
