Character is a Finnish company that recycles old neon signs, created by designer Aleksi Hautamäki.
Their process consists in choosing the most stylish letters and turning them into individual and unique design objects, and their sustainability is further enhanced by replacing the neon tubes with LEDs. They add a transformer, install a power cord and off the letters go with a new life cycle. You can even buy one online.
Neon signs have this capacity to attract and focus one's attention, stripping away their surroundings - a single neon letter enhances that effect even more so. In these installations photographed by Johan Warden, they become minimalist beacons, softly illuminating unexpected new spaces.