Inside Instagram: Joyce Croonen


Joyce Croonen — @joycecroonen — based in Nijmegen, The Netherlands, is a social psychologist and entrepreneur. She also runs the successful minimalist fashion & interior blog, MyDubio. Today we take a closer look at Joyce’s stylish and beautifully captured Instagram photographs and how she has come to curate such a lovely collection.

What is the inspiration behind your minimalist photo collection?
I started blogging about fashion and interior more than a year ago and although my style was always basic, it became more minimalistic each month. Somehow it suits who I am — I don’t like to be at the centre of attention (online I can handle it, offline on the other hand…), and it also matches the way I view the world. When there’s too much going on you don't notice the beautiful details anymore. And I’m a sucker for details!

How does your surroundings impact your creativity?
I think going to museums, reading other blogs and keeping your eyes open in general helps to develop your own style. So I try to visit inspiring places as much as possible. That’s also why I love to travel — it gives me a new perspective on things. Other than that, I like nature and the influence it has on your creativity and mindset in general. I feel a greater freedom and feeling free is the basis of being creative.

When and how do you decide to take a photo?
I blog every day so most of the time it’s already scheduled in. My weekends are filled with photographing and styling. But of course whenever there is sun, I get really restless and try to squeeze in some time for photographing.

What is your favourite quote on minimalism?
”Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” — Antoine de Saint-Exupéry

Would you like the opportunity to have your minimalist Instagram collection featured? Please use the hashtag #minimalissimo on any photo you capture.

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