Minimalissimo

Peel

It is not easy to romanticize veneer, but Netherlands based studio Oato succeeded by designing this minimalist coat stand, aptly called Peel. Created in collaboration with woodworking company Kuperus & Gardenier, the peace makes the best of the material - Finnish birch plywood. Here is how the designers describe their approach:

We call our way of design a search for 'the poetic side of industrial design'. Our goal is to reshape the everyday objects that surround us, by balancing emotion and industry.

The Peel coat stand is definitely a harmonious equilibrium between aesthetics and utility.

Inspired by the way veneer is created (carving thin strips of wood from a log) we returned the strips to a stem, from which small parts seemed to be peeled to create the coat hooks.

I love the fact that the function here arises from the quality of the wood, and because of that, it looks spontaneous and, yes, very poetic.

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