Developing projects in Mexico and the United States, interior design firm Prieto Estudio commissioned Mexico City-based studio Bala to design its identity with the objective of creating a simple, timeless and flexible narrative that could relate to any of its projects.

With this idea in mind, Bala used one of the basic interior design principles; the relation between space and objects. They created a dynamic brand with the studio name's letters as objects playing in the same space, that configure different compositions and generate multiple emotions in the being who lives the space. And in this way, the spatial sense and its intention can be modified in order to achieve a particular experience.

Personally, I really appreciate brands with clear, simple and well-considered identities, communicating a lot of meaning with very few elements.