The Outline of Design


(This is one of a series of two posts)

Dieter Rams is a fan of Naoto Fukasawa’s approach to design. Japanese product designer, Naoto Fukasawa focuses on the relationship between people and objects and their surroundings. “My job is to determine the outline of an object and to design something
 that fits right into it.” Mr. Fukasawa explains.

The “Outline” is an exhibit of 65 photographs by Advertising photographer Tamotsu Fujii of 114 of Naoto Fukasawa’s product designs. “I take photographs as if I were 
looking at a piece of scenery or at a sculpture.” says Tamotsu Fujii.

Like Mr. Fukasawa, Tamotsu Fujii enjoys stripping away product features and finds hidden shapes in an entirely different light. He almost obscures the identity of the object itself so design does not get in the way.

The minimalist agenda. Something obvious yet almost invisible.

In the shop