In the last few years alternative ingredients brought forward a new wave of products to counter balance the dominance of dairy products on the market. That’s where almond milk steps in as one of the most interesting choices to join in on the soy, rice and coconut food revolution. UK-based The Pressery stands bravely on retail with its elegant and understated presence.

Graphic designer Tim Jarvis was comissioned to create a brand identity that translates the purity of the product in hand meticulously. The serif-clad typography is often used to translate classic and old-timey persona, the opposite of what minimalism stands for with its modern and often geometric embodiment. A simple logo goes a long way, and in this case it is a pleasure to see absolute clarity above all else on this range of products.

The collection of assorted flavours are given plenty of space to shine, the emblematic milk bottle exposes each colour shamelessly; may it be the cacao, berry, turmeric or the classic plain-almond. A wall of anonymous and saturated logos is the worst enemy for brand recognition, clearly The Pressery doesn’t need to worry about that.