Minimalissimo


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You’re looking at two watches from the 100 series wristwatches by Uniform Wares. If the hour hand didn’t have a pointed tip, we’d be looking a design made of just circles and squares. I like that. They come in an array of colours (7 to be exact), and with a rubber strap as standard. However, if you prefer leather straps, these are also available. Personally, I’m most drawn to the grey one; which one has your preference? (Thx, Jmeel!)


London based brand Uniform Wares, designers of the beautiful 100 Series wristwatches previously featured on Minimalissimo back in 2010, have recently unveiled their all-new 104 Series. This immaculate and minimalistic collection includes the PVD Black with black rubber, the Satin Bead Blasted with blue rubber, and the Brushed Steel with orange rubber. Each of which is as beautiful as the other. The 104 Series boldly plays with colour blocking and texture, using subtly different colours and contrasting materials on the cases, bezels and other elements including the dials, batons and markers. This new design is a comprehensive update to Uniform Wares’ iconic 100 collection. Instead of the pointed tip being on the hour hand as previously, it now appears on the minute hand, but it begs the question; why have a pointed tip at all? On a whole though, the design of each piece in this series certainly impresses with my preference lying with the black.


Timepiece company Uniform Wares commissioned UK-based creative consultancy¬†Six to design a series of promotional mailers, stationary suite, gift vouchers, watch box inserts and supporting gift wrap materials for their wristwatch collections. All of the printed material was designed to reflect the simplicity of the company’s pared-down aesthetic, based around a philosophy firmly rooted in classic British design and contemporary styling. The use of strong, contrasting, albeit neutral colors is used throughout the series, finely complementing the wristwatches’ minimalist designs. I’m especially in love with the subtle use of the identity on the watch box, as well as the bold simplicity of the gift voucher numbers. The vector illustrations of the designs are beautifully expressive as well… Also, I’m having a hard time choosing a favorite watch!