London based fashion label 1205 was founded in 2011 by designer Paula Gerbase. She combines her training at Central Saint Martins College — famous for its unconventional approaches towards fashion — and 5 years of experience as a head of design on London’s Savile Row — well known for its history of bespoke tailoring. All those influences can be easily detected in her razor sharp design, focusing on timeless and utilitarian clothing. While the concept of her contemporary design is crystal clear, she hints at the unpretentious habits of a craftsman in her choice of brand name:
I wanted it to be about the clothes, not my name in lights. 1205 is just the day I was born, but more importantly, it’s four numbers that you can read in any language — you’re not wearing a person’s name on your back.
I love the unisex touch of 1205’s current collection, evoked by a mix of sporty elements and classic but simple silhouettes, which represent the traditional craftsmanship so distinctive in Paula Gerbase’s work. She finds the perfect balance between masculinity and femininity. For both womenswear and menswear.