With a network of one hundred and fifty stores in the Nordic countries specialising in accessories and shoes, Venue Retail Group approached Stockholm Design Lab looking to create something new and refreshing in the bag retail market.

After a complete study, the conclusion was that market did not offer any go-to locations that provided everything you need for traveling, so with this premise, A-TO-B was created to gather and provide beautifully designed, smart and helpful products for people on the move.

A-TO-B is a modern, simple and extraordinarily flexible brand that really reflects its purpose on its name, logo, identity, and retail design, when they are applied on any support: to be there when you move from point A to point B, and every step in between.